Sam is the driving force behind Asgard Strategies & Analytics, combining over fifteen years of experience in message strategy, targeting, and delivering effective programs at all level of the ballot.

​

As Deputy Independent Expenditure Director at EMILY's List, Sam ran one of the largest and most    cutting-edge digital media expenditures in progressive history to engage and turnout Millennial women. This work combined traditional video advertising with sponsored content, celebrity-driven ads, and testing at every step of the way.

 

Between working on campaigns, EMILY's List, and the Democratic Congressional Campaign Committee, Sam's strategic and analytics advice has informed decision-making at every level of the ballot–from school board and state legislatures to Congress and President. 

​

Sam has trained hundreds of operatives across the country in messaging and analytics strategy including for such organization as the League of Conservation Voters, NDI, Lillian's List, EMILY's List, the DCCC, and the New Organizing Institute.

​

A proud native of Janesville, Wisconsin, Sam graduated from UW-Madison with degree in forest ecology and political science; he also holds an M.A. in Political Management from George Washington University. Now a resident of Washington, D.C., Sam enjoys traveling, movies, and pickling vegetables.

​

​